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On AI support and customer conversations

Practical writing on AI-powered customer service, setting up live support, and turning website visitors into customers.

September 18, 2026 · 3 min read

WhatsApp Customer Support: Setup and Pitfalls

In many markets customers would rather ask on WhatsApp than anywhere else. Here is how Cloud API setup works, what the 24-hour rule means, a...

whatsapp integration customer support

September 13, 2026 · 4 min read

Shipping, returns, stock and sizing questions make up most ecommerce support traffic. Which of them are worth automating, and which should s...

ecommerce automation customer support

September 6, 2026 · 3 min read

A rule-based chatbot and AI-powered live chat are not the same product. Here is where they diverge, and which one fits which kind of busines...

chatbot artificial intelligence comparison

August 30, 2026 · 4 min read

There are three ways to add live chat: a staffed operator panel, a rule-based chatbot, or AI-powered chat. Here is how they compare, and how...

live chat setup customer support